"With today's uncertainties, a sound strategy is not enough for business success. Effective, dynamic leadership is more important than ever in piloting an organization through a constantly shifting environment. In this timely book, Willie Pietersen reveals the profound connections between strategy and leadership, and offers a proven method for strengthening both."

Jim Copeland
Chief Executive Officer
Deloitte & Touche LLP
Deloitte Touche Tohmatsu

"The companies that win tomorrow will be those that generate superior insights today. Willie Pietersen is a master of the process, and in Reinventing Strategy he teaches you how to make it work for your business.

Faith Popcorn
Founder, BrainResource Inc. and author of EVEolution: The Eight Truths of Marketing to Women."

"Take the business savvy of a former CEO, mix in the leading-edge insights of a faculty member at a top business school, garnish generously with crystal-clear writing, and what do you have? Willie Pietersen's Reinventing Strategy--a must for executives in these turbulent times."

Donald C. Hambrick
Samuel Bronfman Professor of Democratic Business Enterprise
Columbia University
Graduate School of Business

"Finding ways to transform companies into adaptive organizations able to respond intelligently to an ever-changing environment has become the top priority for business leaders. Reinventing Strategy offers a proven process for doing just that. It is a wonderful mix of theory and practice, plus commonsense reasoning that works-for all the right reasons."

From the foreword by Bob Johansen
President, Institute for the Future

"Anyone leading a corporation - or hoping to do so - should absorb Reinventing Strategy and keep it within close reach for continuous reference. Pietersen's chapter on "Winning the Battle for Insights" is worth the price of the whole book. Never have I come across a clearer guide on how to generate insights that ignite business breakthroughs."

Rob Hawthorne
President & CEO,
Ocean Spray Cranberries, Inc.

"Willie's Pietersen's Strategic Learning process is able to consistently produce breakthrough strategies. No one concerned with succeeding in today's competitive environment can afford to ignore it."

Gunilla Nordström
Corporate Vice President, M2M Com,
Sony Ericsson Mobile Communications

"We've had the pleasure of working closely with Willie Pietersen and have seen firsthand what Strategic Learning can do for a company. My advice to other business leaders: Get to know Strategic Learning - before your competitors do."

Marty Homlish
President & CEO,
SAP Global Marketing

"Willie Pietersen is that rare commodity, a thoughtful scholar of business with a wealth of practical experience actually running global companies. In Reinventing Strategy, Pietersen distills the lessons of a lifetime of business success into a working methodology that any leader can use in the creation and implementation of winning strategies."

David Finn
Chairman,
The RuderoFinn Group

"Everyone senses the importance of organizational learning. But until now, there has been no pragmatic method for using learning to drive value creation. Willie Pietersen's insights fill that gap. Reinventing Strategy is a great addition to the small shelf of truly useful management books."

Michael Harper
President, Harper Consulting and Co-author of Hope Is Not a Method

"In Reinventing Strategy, Willie Pietersen brings deep insight to the challenges of working fast and working right. The results achieved by the companies Willie has worked with speak for themselves!"

Victoria Marsick
Professor of Adult Education and Organizational Learning
Teacher's College, Columbia University

"Willie Pietersen's years as a successful businessman provided him with a wealth of practical, pragmatic insights into what works and what doesn't. I'm delighted he has gathered these insights into Reinventing Strategy so that thousands of others can benefit as I have."

Jerry Marlar
President, Sulzer Biologics, Inc