An Idea, no matter how brilliant, has no value until it has been put into action.
-Willie Pietersen

Willie is a leading author, business educator and consultant. He brings a practical perspective from his extensive experience as a CEO combined with thought leadership from his study of the best theories. Willie's work is guided by the central premise that an idea, no matter how brilliant, has no value until is has been put into practice.


Willie is author of the acclaimed Reinventing Strategy: Using Strategic Learning to Create & Sustain Breakthrough Performance and has written numerous articles in the areas of strategy, global competitiveness, and the leadership of change.


Willie is a Professor of the Practice of Management at Columbia Business School. His ideas and methods are much sought after in executive development programs and strategy workshops around the globe.


Willie works with CEOs and top management teams of global Fortune 500 corporations to help them develop winning strategies. The principles of Strategic Learning underpin all of his consulting and coaching work.