An Idea, no matter how brilliant, has no value until it has been put into action.
-Willie Pietersen

Willie is a leading author, business educator and consultant. He brings a practical perspective from his extensive experience as a CEO combined with thought leadership from his study of the best theories. His work is guided by the central premise that an idea, no matter how brilliant, has no value until is has been put into practice.


Willie is the author of two books:
  • Reinventing Strategy, published in 2002, introduced the principles and application tools for the Strategic Learning process

  • Strategic Learning, published in March 2010, builds on these ideas by incorporating all Willie's latest thinking, enriched by fresh examples and more extensive practical guidelines.
In addition, he has written a number of articles in the area of strategy, corporate culture and the leadership of change.


Willie is a Professor of the Practice of Management at Columbia Business School. His ideas and methods are much sought after in executive development programs and strategy workshops around the globe.


Willie works with CEOs and top management teams of global Fortune 500 corporations to help them develop winning strategies. The principles of Strategic Learning underpin all of his consulting and coaching work.